![]() Conversely, the “all time” means there are almost no people on the list who rose to prominence in the past decade (which is about how long it takes to cement GOAT status). No opinion-based list is perfect, and this one isn’t either - some foundational executives whose heyday was in the 1980s may not have gotten their due, probably because later generations simply aren’t as aware of their contributions. There are also some people who are grouped together - this alphabetically arranged list includes 51 people, owing to a tie - because business is often about partnerships. There are some controversial individuals on this list, but their real or alleged transgressions should not take away from their contributions to the business and the culture. Dre, Diddy, 50 Cent and others, whose empires are part of hip-hop’s foundation but also reach far beyond it. There are some artists on the list, but they’re recognized here for their business contributions to the genre - artists who founded or co-founded their own labels, such as Eazy-E and Master P and Lil Wayne, as well as world-beating entrepreneurs who did that and a lot more, including Jay-Z, Dr. Around 40 people voted, and this is the result. To compile it, Variety editors teamed up with the Black Music Action Coalition, created a list of nominees (with a write-in option) and sent it to a select list of several dozen executives, journalists and other veteran observers. This list, celebrating hip-hop’s 50th anniversary, is intended to honor those who have made that industry into what it is. But while MCs might be the ones holding the mic, hip-hop would never have become such a culture-shifting force without smart, savvy and dedicated people making sure the music reaches ears. More than any other form of music, hip-hop is and always has been about business - one of its earliest call-and-response chants was “Make money, money.” That hasn’t changed in the years between the genre’s inception in the early 1970s and today, when at least two rapper-entrepreneurs are billionaires.
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